NIntendo | NIntendo move (future lions 2025 submission)
Ask: Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago.
Insight: We can’t take tech away from kids, but we can use it to our advantage by making gaming move them.
Idea: A wearable device that turns physical activity into in-game rewards
Role: Art Director & Copywriter
Client : Nintendo
CAse Study
The Tech Behind the MoveChip
A move-chip is always tracking kids activity. Advanced sensors accurately detect steps, jumps, and movement. At the same time, real-time data syncs with Nintendo’s cloud API, converting movement into XP, power-ups, coins and skins
It seamlessly connects to the Nintendo Move app.
Extra Execution: Product Activation
Limited-edition shoes inspired by iconic Nintendo characters built with the Nintendo move-Chip, which you can scan and sync with your Nintendo profile, unlocking exclusive in-game content, movement quests, and a matching avatar. Kids can literally step into their hero’s shoes.
DIGITAL extension
Interactive VR game for mobile and IPad where players stand in front of their device, allowing in-game characters to mirror their movements in real time, just like motion-based VR. For greater accuracy, you can sync the Move-Chip to enhance tracking with no console needed. This way, kids stay motivated and can play actively anywhere.
Credits: Alyssa Deale (Art Director / Designer)