TAmpax | mamory (future lions 2025 Project)
Ask: Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago.
Insight: Talking about unfamialiar topics is hard, especially when you’re a single dad facing them alone.
Idea: Real-time period guidance patch.
Role: Art Director, Copywriter & Designer
Client : Tampax
CAse Study
SOCIAL MEDIA SERIES
"Girl Dad Talks", a heartfelt social media extension. We helped dads talk periods with Dwayne Johnson. A social-first docu-series using humor, awkwardness, and heart to show that emotional support beats knowing all the answers. The series will live across YouTube, Facebook, and Instagram Reels, meeting fathers where they scroll.
Print extension
Placed near entrances of stores like Home Depot, Target, Publix, Costco, and CVS, the ads meet dads where they already feel confiden, then challenge them to carry that same strength into conversations that truly matter at home.
Credits: Sabrina Baredes & Serafina Munno (Copywriters)